Saturday, January 18, 2025

Gamers scramble their way through AEB’s ‘Tower of Eggs’ pop-up in Roblox

PT Editor – David Strickland

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CHICAGO — The American Egg Board announces the launch of a first-of-its-kind, in-game activation exclusively in Roblox, an immersive gaming and creation platform: a “Tower of Eggs” pop-up filled with a dozen delicious egg recipes.

Featured in popular Roblox obby (obstacle-course) games now through Feb. 5, 2025, it's an “uneggspected” way for players to explore the unlimited potential of eggs to fuel their day — and gameplay.

With a challenge to make recipes like Sausage, Egg and Cheese Roll-Ups and Ramen Carbonara, players will run, jump and duck their way through a four-level. . .

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