CHICAGO — The American Egg Board announces the launch of a first-of-its-kind, in-game activation exclusively in Roblox, an immersive gaming and creation platform: a “Tower of Eggs” pop-up filled with a dozen delicious egg recipes.
Featured in popular Roblox obby (obstacle-course) games now through Feb. 5, 2025, it's an “uneggspected” way for players to explore the unlimited potential of eggs to fuel their day — and gameplay.
With a challenge to make recipes like Sausage, Egg and Cheese Roll-Ups and Ramen Carbonara, players will run, jump and duck their way through a four-level. . .