COSTA MESA, Calif. — El Pollo Loco announces a comprehensive brand refresh for this year’s 50th anniversary. The company is leaning into its passion for Fire-Grilled Chicken and is introducing a fresh look while continuing its legacy of serving convenient and quality food options to guests, officials noted.
El Pollo Loco has been transparent about its vision for a three-year brand turnaround, which began when CEO Liz Williams took the helm in March 2024. Since then, El Pollo Loco has bolstered its leadership team bringing in Chief Development Officer Tim Welsh and Chief People Officer Bjorn Erland to. . .
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