GARNER, N.C. — Butterball announces a partnership with StoryCorps Studios, the brand storytelling division of StoryCorps, a national nonprofit that records and preserves at the Library of Congress conversations between everyday Americans. Together, the two organizations are creating the National Thanksgiving Archive, a compilation of conversations about Thanksgiving memories and traditions to remind us of what we have in common this holiday season.
According to the “Butterball Togetherness Report: 2024 Thanksgiving Outlook,” when looking ahead to Thanksgiving, consumers are excited about spending time with family (70 percent), enjoying the food (57 percent) and relaxing (46 percent). However, they're feeling. . .