BRASELTON, Ga. — While consumers average rating for their current financial situation is in the middle between “poor” and “excellent,” 87 percent are buying more or the same amount of fresh chicken now compared to six months ago, according to research recently presented at the 2022 Chicken Marketing Summit.
The National Chicken Council and WATT Global Media presented the results of a study that focused on current and anticipated U.S. consumer behavior, specifically, consumption of fresh chicken. The results suggest opportunities for chicken to maintain market share. IRI provided supporting data from its retail databases. The study was commissioned by. . .
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