Monday, December 9, 2024

CoBank: Are consumers drifting away from turkey as the Thanksgiving centerpiece?

PT Editor — David Strickland

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DENVER — Changing consumer preferences suggest whole turkeys may be losing their grip as the dominant center-of-plate choice for Thanksgiving dinner, analysts at CoBank noted, adding that while ample turkey supplies and favorable prices leading into the holiday season indicate turkey will retain its position as the traditional protein of choice this Thanksgiving, consumer trends are making the future less certain. Growing demand for convenience, longer-term pressure on turkey supplies and increasing competition from beef and pork marketers may all impact the longevity of the holiday turkey.

According to a new report from CoBank’s Knowledge Exchange, a. . .

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