Sunday, November 16, 2025

Butterball introducing bold, new packaging redesign

By Elizabeth Bobenhausen Poultry Times staff ebobenhausen@poultrytimes.com

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GARNER, N.C. — Butterball LLC has announced that the company will be introducing a new, modernized packaging design. The last time Butterball updated their portfolio was in 2018. The redesign includes easy to read labeling, a bright blue design and an interactive QR code to aid consumers with their shopping experience.

“Butterball is always striving to provide a consistent shopping experience for consumers across our different product categories, so achieving that was top of mind for this redesign,” Rebecca Welch, Butterball’s director of retail and international brand management, said. “We also wanted the packaging to connect to. . .

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