Monday, September 9, 2024

Aviagen to appoint North American general manager for slower-growing poultry market segment

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HUNTSVILLE, Ala. — Poultry genetics company Aviagen® has announced that within the first six months of this year it will appoint a general manager for North America to focus on the slower-growing poultry market segment.

The new management position will develop North American sales, marketing, and production strategies for Aviagen’s Rowan Range brand of breeding stock targeted to the slow-growing market segment.

Aviagen’s ongoing business strategy has been to offer a variety of high-quality breeding stock choices that satisfy diverse market requirements worldwide. Therefore, the company will increase its emphasis on the slower-growing, while continuing. . .

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