Saturday, July 13, 2024

AEB celebrating the season with ‘Gift of Eggs’ campaign

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CHICAGO — The American Egg Board has launched “The Gift of Eggs,” a new holiday campaign that pokes fun at extravagant gift-giving in order to celebrate what really matters during the season — family and friends, special memories and food!

The online campaign features two short films that upend typical holiday gifting ads with a comic twist to remind consumers that just a dozen eggs can open the door to incredible possibilities.

The 15-second spots are titled “Giant Bow” and “Proposal,” respectively. The former plays off classic holiday car commercials, showing a family surprising their dad with an extravagantly wrapped. . .

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