PARK RIDGE, Ill. — The American Egg Board's "Taking Back Easter 2013" campaign won the Golden Egg Award from the International Egg Commission for the best marketing and promotional campaign worldwide.
The award was presented at the IEC's Annual Conference in Cape Town, South Africa.
Under the leadership of egg producer Jerry Wilkins, chairman of AEB's Consumer Marketing Committee, the AEB campaign resulted in a 3.8 percent increase in egg category sales, as compared to Easter 2012. The increase equated to 8.1 million more dozens sold and $40 million more in dollar sales.
"AEB listened to. . .
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