MIAMI — In its continued effort to give customers the food they deserve, Burger King is introducing its new and improved chicken nuggets. Earlier this year, Tom Curtis, Burger King president, gave his number to the public so they could share feedback of their BK experience.
When thousands of calls and texts made it clear that the chicken nuggets at BK weren’t delivering the experience Guests expected, being called “rubbery,” “dry” and “disappointing,” the brand went back to the kitchen to rethink every element of its nuggets, Burger King explained in a statement.
“We take Guest feedback seriously, and when we received thousands of texts, calls, and comments telling us our nuggets needed a total overhaul, we listened,” Head Chef Amy Alarcon, Burger King U.S. and Canada, said. “Our culinary team evaluated every element of the experience, from the chicken and breading to the sauces that bring it all together. Throughout the process, we invited real Guests — including some of our toughest critics, kids — to test and refine the recipe, helping us create a nugget we believe delivers the quality, taste and experience that they have been asking for.”
In addition to the nuggets, Burger King also looked at its dipping sauces, improving fan favorites and introducing a new limited-time Special Savory Sauce. The updated sauce line-up includes:
- New Special Savory Sauce: A brand new, limited-time dipping sauce combining creamy, tangy and lightly spicy flavors with hints of BBQ seasoning, ketchup, garlic, onion and black pepper.
- Honey Mustard: A richer, creamier take on our classic, made with mustard and honey for the perfect balance of sweet and tangy flavor.
- Buffalo: A classic cayenne pepper sauce with buttery richness, savory garlic notes and just the right amount of heat.
- Sweet & Sour: A brighter, more balanced take on the classic, blending sweet pineapple flavor with tangy notes and a savory finish.
The new and improved chicken nuggets and sauces are just another step in Burger King’s ongoing customer listening journey. Since launching its listening initiative earlier this year, the brand has continued gathering feedback and turning those insights into meaningful improvements to the menu and Guest experience, from elevating the iconic Whopper, to crowning Guests the King at BK, to having introduced Your Way Champions and the Whopper Guarantee, Burger King noted.
As of Sept. 1, the new nuggets and sauces are available for customers to try. Burger King encourages the public to share their thoughts on this latest menu enhancement that they inspired.
For more information about Burger King and its Guest listening journey, visit https://www.bk.com/.
