Friday, April 24, 2026

A look at broiler production and industry challenges for 2025

By Tom Super - National Chicken Council

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WASHINGTON — Chicken companies are looking forward to at least a “semi-golden” marketing environment in the coming new year, if not measurably longer.  However, two challenges, at least, tilt the outlook away from being “solid gold.”

According to USDA data, producers are beginning to react to seeing better times ahead by modestly stepping-up egg sets and shifting relatively more chickens into the heaviest weight category, defined by USDA as 7.75+ pounds, liveweight. Chicks placed are running noticeably ahead of 2023 and the five-year average. Over 27 percent of the chickens processed in 2024 are in the heaviest. . .

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