AMELIA ISLAND, Fla. — Chicken consumption remains high in 2015 in the two primary purchase channels, supermarket and food service establishment, according to new research presented July 13 at the 2015 Chicken Marketing Seminar.
Eighty-five percent of consumers ate a chicken meal or snack purchased from a supermarket and 67 percent ate a chicken meal or snack from a food service establishment in the two weeks leading up to the survey. These numbers are at parity with those seen in 2014.
The survey commissioned was by the National Chicken Council and conducted online by ORC International June 22 - 24, 2015. . .
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