DURHAM, N.C. — Popeyes® selected McKinney as creative agency of record after a competitive request for proposal process. McKinney brings to the partnership a knowledge of and passion for the food and beverage category, a keen understanding of the franchise landscape, and a knack for connecting culture and iconic brands while driving business goals, the company noted.
McKinney will cover brand strategy, creative development, and creative production across all channels. The marketing strategy will lean into many of McKinney's strengths across social, digital experiences, and sales-driving creative.
“McKinney comes to us with an incredible depth of restaurant experience. . .
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