ATLANTA — Popeyes® Louisiana Kitchen, a division of AFC Enterprises Inc., has named Richard H. Lynch, currently chief marketing officer, as chief global brand officer.
This follows a comprehensive brand tranformation, announced in 2008, that emphasized Popeyes' almost four decades of Louisiana-inspired home cooking. The initiative included a more contemporary logo, new brand advertising and tagline, distinctive new products, and a powerful messaging platform.
"Dick led our brand transformation and now we're asking him to take on the task of embedding our story into our guest experience and corporate culture. He is an experienced and passionate brand leader who. . .
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