SALISBURY, Md. — What happens when you bring frozen chicken wings to the wing capital of the world?
As part of Perdue®’s new “Next Best Wing” campaign, the brand took its Perdue® Air Fryer Ready Crispy Wings to Buffalo, N.Y., to face the world’s most discerning wing critics: Buffalo’s devoted drum and flat enthusiasts.
As part of a playful yet earnest new campaign set in Buffalo, Perdue enlisted a cast that included Buffalonians and New Yorkers with ties to the city to give their take on Perdue’s industry-first air fryer-ready wings, the company said in its announcement.
Even Buffalo football player and hometown hero Joe Andreessen, linebacker with the Buffalo Bills, weighed in with his thoughts. Their verdict? Though most of the Western New Yorker wing aficionados were reluctant to declare Perdue Air Fryer Ready Crispy Wings better than what you can enjoy in Buffalo’s bar scene, the interactions make the case that Perdue offers “the next best wing” when Buffalo’s bars aren’t an option, Perdue noted.
Andreessen shared that he is a fan – but only if he’s not able to get wings from his favorite Buffalo haunts.
“If I want some wings late at night or a storm has shut down the city of Buffalo, Perdue’s air fryer wings are the wings I’m making at home,” Andreessen said. “They’re crispy, crunchy and super flavorful. In a town like Buffalo, they really are the next best wing. In any other town? They’re outstanding.”
Perdue’s Air Fryer Ready Crispy Wings are available in three varieties:
· Hot N’ Spicy Air Fryer Ready Crispy Wings are a burst of fiery flavor. Coated in a paprika-based bold spice blend, these wings are sure to test your tastebuds.
· Lemon Pepper Air Fryer Ready Crispy Wings offer a savory and tangy bite with zesty undertones from lemon oil and lemon juice, and feature a subtle warmth from turmeric and onion, delivering a bold flavor in every bite.
· Roasted Air Fryer Ready Crispy Wings are a perfectly crispy savory wing that is sure to be a crowd-pleaser. Each bite is packed with a variety of balanced flavors like onion and garlic, followed by deliciously juicy, tender chicken.
Perdue adds that these wings are made from chicken raised without antibiotics, hormones or steroids, and fed an all-vegetarian diet.
“This campaign taps into a clear consumer trend. A 2025 Numerator survey noted that ahead of last year’s game 77 percent of football fans surveyed planned to watch the big game at home alone or with their household and 17 percent planned to attend a gathering at someone else’s home. Only 4 percent planned to watch at a bar or restaurant,” Todd Tillemans, Perdue Farms chief commercial officer, said. “Perdue Air Fryer Ready Crispy Wings offer the best of both worlds — restaurant-quality wings from the comfort of home — without any risk of missing a key play.”
Perdue’s “Next Best Wing” campaign features a 60-second documentary-style commercial, filmed in local bars and at tailgates, which has launched across streaming TV and social media including Meta and TikTok. Additional campaign elements include billboards, transit ads and a full-page spread in The Buffalo News.
