LOS ANGELES — The very first overseas Kyochon store opened in 2007, and it now returns with a new system blending tradition and innovation, the company announced.
Kyochon Chicken, a leading Korean fried chicken franchise operated by Kyochon F&B, announced the reopening of its Los Angeles “Mid-Wilshire” location after approximately seven months of renovation.
This location holds symbolic meaning as the very first overseas Kyochon branch opened in 2007, marking the brand’s global debut, the company said, adding that, this branch has served as a gateway, introducing Korean fried chicken to countless visitors to LA.
Through this renovation, Kyochon has reinforced its brand identity and store competitiveness by blending Korean traditional aesthetics with modernized interiors and implementing automated operating systems, the company noted in its announcement.
The new “Kyochon House” concept combines Korea’s traditional beauty with modern technology, the company added. Inspired by the “Kyochon Pilbang” studio in Itaewon, the store incorporates design elements that represent the brand philosophy. A large brush sculpture symbolizing Kyochon’s values of authenticity and sincerity has been installed as a focal piece, while LED pillars highlight Kyochon’s signature sauces and core ingredients, visually telling the brand story throughout the space, Kyochon said.
Also new, kitchen operations now use automated fryers and dishwashing robots, while serving robots deliver food to tables. These changes not only reduce labor costs but also ensure the consistent quality and taste of Kyochon Chicken, company officials noted.
The store has also introduced Kyochon’s premium craft beer “Moonbear” for the first time in the U.S. market. The company added that it plans to further expand its footprint in the U.S. restaurant market.
“The LA Mid-Wilshire branch is a symbolic space that marked the beginning of Kyochon’s global expansion,” Won Hun-seok, head of Kyochon F&B’s Global Business Division, said. “With this renovation, we are introducing a next-generation model that embodies our brand philosophy and innovative systems. This will serve as the foundation for Kyochon’s future-oriented stores worldwide.”
