AUSTIN, Texas — Vital Farms’ new subsidiary, Ovabrite, in partnership with Novatrans, an Israeli technology company based in Tel Aviv, has announced the introduction of TeraEgg, a new technology designed to end the culling of male chicks, a standard industry practice that accounts for the death of up to 7 billion chicks every year.
Because male chicks of egg laying breeds do not produce enough meat to justify raising them to adulthood, they are eliminated and disposed of by hatcheries through maceration, suffocation or other methods in a procedure known as male chick culling.
Ovabrite’s TeraEgg detects gender and fertility. . .
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