NEW OXFORD, Pa. — Consumer demand for "Farm-to-Table" will continue to grow in 2013 if shopper behavior matches responses to new research conducted for Plainville Farms turkey and FreeBird chicken.
Shoppers said their motivation for wanting "Farm-to-Table" products is based on a belief that they are "fresher" (95 percent) and "healthier/more nutritious" (90 percent). More than 80 percent of respondents also cited "humane treatment" and "environmental factors" as important. Furthermore more than 52 percent said they either do or will pay more for these products.
The 2013 MamboTrack Health and Natural Consumer Outlook Study was fielded. . .
Register or Login to keep reading
Thank you for your interest in accessing the complete content. To continue reading, please register for free. By registering, you'll gain full access to our valuable resources, updates, and insights.
If you already have an account please Log In.
