CHICAGO — The American Egg Board has named food industry strategist and marketing veteran Edward Hoffman as vice president, marketing and communications. In this role, Hoffman will oversee development and implementation of a strategic integrated marketing program for the U.S. egg industry both domestically and in export markets. Under his leadership, AEB will shape comprehensive initiatives that protect and preserve the industry’s reputation and drive demand for eggs and egg products across all channels of the food industry.
Hoffman brings extensive experience and expertise with impact brands, omni-channel food companies and research and insights to support key strategic. . .
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