LAUREL, Miss. — In a new ad campaign recently released by Sanderson Farms Inc., the company seeks to educate the public on common misconceptions surrounding the use of antibiotics in poultry production, while exposing marketing gimmicks designed to mislead consumers and sell products at a higher price.
"At Sanderson Farms, we have a responsibility to empower consumers to make informed decisions by debunking the myths perpetuated through the media and the unfortunate use of misleading labels," said Joe F. Sanderson Jr., CEO and chairman of the board for Sanderson Farms. "Some in the industry, by way of their labels and advertising. . .
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