WILLMAR, Minn. — For its sixth consecutive year, the Jennie-O Big Turkey Spectacular float will entertain Macy’s Thanksgiving Day Parade attendees and millions of viewers nationwide on the morning of Thursday, Nov. 27, the company announces.
Shaggy, a multi-award-winning songwriter, producer and hitmaker, is set to perform a mashup of his most iconic songs on the Jennie-O float this Thanksgiving.
“I’m excited to bring some island vibes to the Macy’s Thanksgiving Day Parade atop the Jennie-O float,” Shaggy said in the company’s release. “It’s my first time taking part, and I’m looking forward to kicking off the holiday season with great music and good energy for all the fans out there and tuning in from home.”
Spanning 36 feet in length, 25 feet wide and standing 24 feet tall, The Big Turkey Spectacular by Jennie-O made its debut in the annual parade in 2020. Adorned in the brand’s signature gold and green, the float sparkles with more than 200 pounds of glitter, capturing the festive spirit in every detail, the company adds.
The turkey’s tail feathers span 25 feet across and rise two stories high, crafted from enough steel tubing to cover the length of a regulation football field. These towering feathers aren’t just for show — they’re engineered to release bursts of confetti during the parade, Jennie-O notes.
“We’re thrilled to celebrate our sixth consecutive year in the iconic Macy’s Thanksgiving Day Parade,” Kim Anderson, Jennie-O senior brand manager, said. “This season is always a special one for us, and teaming up with legendary artist Shaggy will bring an exciting new twist to our beloved float. The Big Turkey Spectacular will be unforgettable yet again this year!”
Audiences nationwide can watch the 99th Macy’s Thanksgiving Day Parade only on the official telecast on NBC and Peacock, broadcast starting at 8:30 a.m. in all time zones.
Also, throughout November, Jennie-O consumer engagement experts will be on hand to assist with holiday meal planning at the company’s 1-800-TURKEYS hotline and through live chat on the Jennie-O website, https://www.jennieo.com.
