Thursday, April 30, 2026

Novus International launches a modern brand focused on ‘more’

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DES MOINES, Iowa — Novus International Inc. has announced the beginning of a new area of smarter solutions for farmers around the globe – intelligent nutrition.

The global feed additive company hosted a press conference during the World Pork Expo in Iowa to reveal its comprehensive rebranding initiative. The changes reflect the 32-year-old company’s promise to deliver more to its customers and its commitment to providing solutions created through advanced technology, based on global scientific research that goes further to offer unexpected benefits to customers.

“Intelligent nutrition is how we support animal health and performance,” said Novus SVP and. . .

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