CHICAGO — The American Egg Board (AEB) has named Mike Hostetler to its newly created role of director of consumer insights. He will report to the AEB’s Vice President Insights & Innovation Nate Hedtke.
“In this new era of rapid change, it is imperative that the AEB’s knowledge and understanding of our egg consumer be unparalleled so that we are a resource to our members, industry and collaborators,” Emily Metz, AEB president and CEO, said. “Mike Hostetler has the experience, credentials and success record to help turn insights about evolving consumer needs, as well as cultural and market dynamics and trends, into actionable intelligence — enabling the AEB and the egg industry to quickly capitalize on emerging opportunities.”
Hostetler will lead the development of AEB’s planned insights hub — a new integrated consumer; customer and egg industry research; and intelligence center to support marketing, innovation and strategic initiatives at the industry level and increase demand for eggs and egg products.
An accomplished research, analytics and insights expert, Hostetler brings more than 15 years of food industry expertise. He has led insight generation to identify innovation opportunities and inform brand strategy, positioning and communications at top CPGs, including Kellogg, McCormick & Co., Kraft Heinz and most recently Perdue.
A key goal in the AEB’s new strategic vision and five-year plan, the AEB will for the first time offer a comprehensive, industrywide insights hub as a resource for holistic insights generation. Hostetler will also lead development of the AEB’s learning plan, including creating a learning agenda for priorities laid out in the strategic plan. He will develop an enterprise-wide data analytics framework as well. Lastly, Hostetler will help develop the AEB’s industry newsroom — a real-time news and social media monitoring and response center.
Hostetler joins the AEB from Perdue Foods where he served as director of insights and analytics. There, he led consumer insights and analytics across all consumer business and was a member of Perdue’s marketing leadership team.
Prior to Perdue, Hostetler held many insights and analytics roles with large CPG organizations: The Kellogg Co., McCormick & Co. and the Kraft Heinz Co. He holds a bachelor’s degree in actuarial science from Butler University and an master’s degree from the University of Wisconsin-Madison.